Not so fast tiger...
Things work slightly different here at Optimize For Happiness.
Read on to see what I mean.
Map and track how your prospects find you and purchase online and how you, as marketeer or decision-maker, can optimally allocate your marketing budget and human resources to those actions that stand to drive the most impact (and avoid loosing money on what doesn't pay off).
Marketing decision-makers today are facing a lot more challenges due to rapid and continuous change.
Although you may have a successful business, the threat from new players (from all over the world), from startups to digital providers ... is getting closer and closer.
An oversupply of new technology and digital possibilities troubles the big picture and making the right choices to achieve your business results has become very unpredictable.
Customers today are more empowered and change providers in the blink of an eye. The constant flow of information and fast messages is making it more challenging to reach or retain them.
Traditional marketing strategies no longer work. There is a better way to achieve your ideal business results. What you need is an Online Customer Factory that tells you exactly what you have in the pipeline and how much more visitors, prospects, leads and sales you need to generate in orde to increase the growth rate of your business.
Don't let any "expert" tell you what to do for your company. Without the right exercise and the right systems in place, you will continue to sail blindly. A Customer Factory deconstructs how anonymous visitors find you online, what raises interest and arouses desire, enough to make them buy more quickly or come back for more.
A Customer Factory exposes all your opportunities and bottlenecks. This enables you to anticipate which actions stand to drive the most impact on your turnover. Before you actually invest in marketing or sales, you can test on a small scale whether a given action will produce the desired result. This way you won't waste any time, money or resources on ideas before knowing they will work.
After 12 years in the corporate world, marketing and digital strategy, I realised that my customers mainly appreciated me for my unconventional vision and innovative approach.
Since 2017 I am full-time entrepreneur and focus on strategies that pay off for my customer. With the Online Customer Factory I help entrepreneurs and companies grow by mapping and optimising the entire online experience - from discovery to purchase. I use principles from "Lean Marketing", "Respect-Based Marketing" and "Customer-Centricity", so my customers can continue to stand out in a digital world
Book a no-strings-attached video call to get an audit on your current approach and find out which quick wins you might already be able to apply.