Not so fast tiger...
Things work slightly different here at Optimize For Happiness.
Read on to see what I mean.
You're not sure what results realistically to expect from implementing a digital strategy.
You don’t know exactly where you stand right now and how much work is needed to catch up.
Your greatest assets, your experience and scope of your service, are also what have prevented you from keeping up with continuous digital innovations.
You've replicated perfectly working offline strategies to your online channels, but that hasn't worked out as expected.
You’re wondering how to choose the right platforms and tools from all that abundance of possibilities.
Implementing digital into your marketing and sales strategies.
Adding digital skills to your already valuable portfolio of services.
Aligning your digital strategy to your business or your client's business goals.
Interpreting online data the proper way and understanding how to act on it (when to act on it).
Making your current sales and marketing activities more customer-centric.
Challenging digital agencies and junior team members more effectively.
Analyse the current state of your digital adoption and your goals.
Prioritise those experiments that have the highest chance of making an impact.
Measure your results and continuously improve.
LESSON 1: You and me getting to know each other.
LESSON 2: How to design a digital strategy that works.
LESSON 3: The better way for digital to reach your goals.
LESSON 4: Framing the right action at the right time.
LESSON 5: Reverse-engineering content and digital channels around your customers needs and wants.
LESSON 6: Taking your digital strategy for a test-ride.
LESSON 7: Attracting the right audience.
LESSON 8: Capture leads and make them thank you for it.
LESSON 9: Get results even if you don't sell.
WARNING “Optimize For Happiness” may lead to lowering ad expenses, impactful online experiences, better qualified leads and more happy customers.
Digital Strategist, Innovation Consultant And Founder
Optimize For Happiness