Not so fast tiger...
Things work slightly different here at Optimize For Happiness.
Read on to see what I mean.
Build a traction map.
Validate your channels in small batches.
Scale what works to reach bigger audiences.
Digital Strategist, Innovation Consultant And Founder
Optimize For Happiness
You don’t know exactly what results to expect from a digital strategy
You lack the right knowhow to ensure a digital strategy will support the business
You've replicated offline strategies to online channels but that hasn't worked out
You’re wondering if a digital strategy will be worth your time if you need to start from scratch
You think you wouldn’t be able to both manage your offline and online strategies
Learn to set goals for traffic, conversions, leads (marketing and sales qualified leads)
Creating a roadmap for testing innovative ideas for your client
Align your digital content to your services
Interpret data from websites and understand how to act on it (when to act on it)
Make online copy more customer-centric
Learn about having 1-1 conversations with your target market
LESSON 1: You and me getting to know each other.
LESSON 2: How to design a digital strategy that works.
LESSON 3: The better way to reach your digital goals.
LESSON 4: Framing the right action at the right time.
LESSON 5: Reverse-engineering content and digital channels around your customers needs and wants.
LESSON 6: Taking your digital strategy for a test-ride.
LESSON 7: Attracting the right audience.
LESSON 8: Capture leads and make them thank you for it.
LESSON 9: Get results even if you don't sell.
WARNING “Optimize For Happiness” may lead to lowering advertising expenses, impactful online experiences, better qualified leads and creating more happy customers.